Market Strategy
We will discuss the concepts and processes for gaining the competitive advantage in the marketplace. Examine many components...(more...)
Market Plan
You will learn how market Plan provides direction to an organization by deciding the future plan of the organization, including when and how it is going to be done. Marketing plan is intended to match an organization's resources with its market opportunities over the long run.
Advertising
We will discuss the importance of how a firm can use all promotional tools available to convey a unified message to the consumer.
Branding
You will know how an organization can select a good brand, promote it, maintain a consistent level of quality. You will also learn how a manager can protect brand from product counterfeiting and from becoming a generic term.
e-marketing
You will learn how to examine the impact of e-commerce, e-buyer behaviour, positioning, competitive advantage and promotion on the web, and provides guidance on developing successful e-marketing plans.
